Tictoc Approach
​The Tictoc approach to marketing strategy is based upon your business needs. There is not one size fits all. Yet, there are many elements that large companies use that can easily be re-purposed for smaller companies.
While running marketing programs can be fast-paced, it is the patient team that will see success. Nobody ever succeeds in business without trying – marketing is the same. Testing a variety of approaches will ensure long term decisions are made with data. Building long term customer relationships requires organizations to execute today while building for tomorrow.
Successful marketing is based on key principles of defining your brand, understanding your audience, having clearly defined goals, developing unique and creative program ideas, testing your way into new approaches, creating long term relationships with your customers, and conducting regular program evaluation.
What to expect
Phase 1: Discover
Strategic marketing planning plays an essential role across all marketing activities and has significant impact on the success of any business and should be treated as an essential discipline in all businesses. It imperative that I understand your business.
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What are your business goals? Customer growth? Retention? Increase revenue within your existing customer base?
Phase 3: Create
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SMART marketing objectives
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Marketing Strategy
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Multi-channel marketing tactics
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Testing plan
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Implemetation
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Evaluation
Phase 5: Implement
Strategic and thoroughly developed marketing plans are the keys to moving your business forward. A cohesive strategy with supporting implementation plans is essential to success. Random spot marketing tactics will only provide you with frustration and waste your money. One of my favorite quotes is "the devil is in the details". And implementing marketing programs requires focus on the details.
Phase 2: Plan
With your marketing vision in mind, Tictoc Marketing will develop a comprehensive marketing plan that will:
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Convey your business purpose, mission, vision and business objectives
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Provide the framework of action for implementation
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Drive the marketing activities, marketing strategy and tactics for your business
Phase 4: Test
How do we know what works? What might work for one company in a specific geography might not be a good fit for another geography or industry. By testing in small programs, cost can be controlled while learning and making improvements for more broad program roll out.
Phase 6: Evaluate
How do you know if something is successful or not? Tracking and evaluation are critical in making important investment decisions as it pertains to marketing spending. If you don’t know the ROI on a program, why would you move forward with it? It is valuable to focus your marketing dollars on those programs that will give you the best ROI possible.